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  • 893.8103; 750.0047
  • 817.7287 (Fax)
  • inquiry@asc.com.ph

What is Ad Standards Council or ASC?

A non-stock, non-profit organization, which aims to promote truth in advertising through self-regulation of advertising content.

Was established by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Philippine Association of National Advertisers (PANA) and Association of Accredited Advertising Agencies (4As) to handle screening of all broadcast, OOH and print advertising and settlement of disputes regarding advertising content.

It started operations in March 31, 2008, taking over the function of the ACRC (Advertising Content and Review Committee) of the Advertising Board of the Philippines (AdBoard)

News & Events

ASC_Meets_with_DTI_and_CAB

Atty. Victorio Dimagiba, DTI Director requested the ASC and the Civil Aeronautics Board for an advisory dialogue in order to improve the communications of the various airlines’ promotional fares. The objective is to be able to come up with guidelines that the various airline companies and ad agencies dealing with airline advertising can follow so [...]



MeTA

MeTA, is a multi-stakeholder alliance of working to  improve access and affordability of medicines for the two-third of the world’s population unable to access essential medicines due to high cost or local unavailability. The group met with  ASC to explore the possibilities of working together towards one common objective i.e. promoting the availability of cheaper [...]



Brett_Bivans

Brett Bivans, Vice President for International Center for Alcohol Policies visited ASC to get a briefing on the ASC Process. It was a most enlightening exchange as Brett also shared his experience in other countries where ICAP operates. Of special interest to Brett are the implementation and monitoring of the provisions in the ASC Code [...]



Announcement

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The Board of Directors of the Ad Standards Council (ASC) is happy to announce the appointment of MILA M. MARQUEZ as the new ASC EXECUTIVE DIRECTOR.

Mila is an advertising veteran with 30 years of experience in various ad agencies which include Bates Alcantara, Ace Saatchi & Saatchi, Young & Rubicam Asia Pacific and Lowe. From 2007-2010, Mila served as General Manager of BlackPencil. Shortly after, she worked as consultant at WOO and Group Entertainment, a Singapore-based Idea Shop that launched The Kitchen Musical and the Challenger.